How are partnerships in life insurance driving growth and innovation beyond distribution? How can strategic alliances help insurers reach new customers and lower acquisition costs? What makes partnerships a powerful tool for creating seamless, trust-based customer experiences? As embedded insurance and alternative channels grow, how will partnerships reshape the future of life insurance?

Tune in this episode to explore the answers!

Explore the hurdles and opportunities of B2B2C partnerships in financial services, from refining strategies like co-selling and cross-selling to leveraging robust frameworks for scaling through affiliates, nonprofits, and distribution partnerships. Key insights into partnership misalignments, client relationship commoditization, and successful case studies.

Life and supplemental health insurance face unique challenges in today’s digital age—complexity, long-term commitment, and lack of use-case specificity. Embedded insurance offers a breakthrough, integrating these products into digital platforms to expand reach, lower acquisition costs, and deliver tailored solutions. For insurance leaders, it’s not just a trend—it’s a strategic shift redefining distribution and consumer engagement.